The Dot Com Miner

In this age of proliferating products and high competition, the need for creating brand loyalty has become vital. Authors, Richard D. Czerniawski and
Michael W. Maloney, through the pages of this book, underscore the need for strong power positioning of the brands to effectively carve a clear identity for the products. In an organized manner, the book explores the critical areas of brand positioning, brand character, and the need for analyzing the market and customer preference. The book provides a fund of information on all these vital areas of marketing and advertising. At every step, the book outlines what you are set to learn, then you are tested on the knowledge gathered and finally real-life examples are provided so as to ensure that the lessons learned are reinforced sufficiently.

Making light of the conventional methods, normally handed out to marketing professionals, the authors make a strong case on the strategic and crucial importance of evolving brand loyalty. The book explores at length and provides valuable guidance on the intricate aspects of product positioning, brand image, brand loyalty and powerful advertising. With its innovative and captivating cover, matched equally by the contents, the book is sure to find favor with professionals in the fields of advertising, marketing, sales and business. Even academics and consumers can draw immense benefit from reading the book.

About the Author:

Dr. Vj Mariaraj is a Mind Map enthusiast and has been using Mind Maps for the past twelve years. He has created over 5650 Mind Maps. To learn more about mind mapping send an email to freemindmap@aweber.com . He is the founder of BusinessBookMindMap.com that creates Mind Map Summaries of Business Books. To learn more visit http://BusinessBookMindMap.com/mind-map.php?eabr5.

Let’s face it- we have millions too many animals in our world today, largely due to the fact that many people either refuse or are unable to spay or neuter their pets. To help combat the pet overpopulation problem, we have animal shelters.

However, most animal shelters are critically understaffed and underfunded. Volunteers of any kind are always needed!

If you choose to spend some of your time volunteering* in any way for a local animal shelter, here are some things you can do which will greatly help the shelter.

*You should contact the shelter of your choice to determine what their specific needs are as all shelters differ in their choice of cleaning supplies, food, vet care and the like.

SUPPLIES:

Of course, first and foremost, are monetary donations, no matter how small. The money goes towards food, much needed vet care, electricity for the shelter, any shelter employees salaries, possible needed advertising, upkeep of the shelter… and the list goes on. Every dollar is very well spent and greatly appreciated.

Cleaning supplies. This includes paper towels, bleach, laundry soap, dish soap, sponges, disinfectant, mops, brooms.

Old towels, toys, old clothes, blankets, shampoo, newspapers, dog and cat houses, batteries of any size.

Dry food. Most shelters use dry dog and cat food, however, either will be greatly appreciated.

THINGS YOU CAN DO:

Show up at a shelter one day and ask to be put to work. You can wash dishes, clean the stalls, foster pets, walk the dogs, groom the pets, and possibly assist with adoptions and pet therapy.

If you are going to be doing the cleaning, prepare to get dirty. Stalls must be cleaned daily. Dishes are usually washed with bleach, so ensure you wear old clothes. All towels, blankets, etc must be laundered daily. Litter boxes must be cleaned daily. The outside kennels must be cleaned daily. The indoor dogs must be walked daily.

Remember- people do these jobs every day, Monday through Sunday, and it’s a very tiring job. Help for even a few hours one day is extremely welcomed.

It’s an established fact that those who help others- even if that other is not of the human variety- feel better about themselves. Giving releases a feel good chemical in our brains which induces a feeling of well being and we all could use a dose of that!

The animals, and volunteers will thank you for it and you will feel great knowing you did your part in helping those who cannot help themselves.

So, what are you waiting for? Get out there and give a little today! The rewards are tremendous.

This article has been submitted in affiliation with http://www.PetLovers.Com/ which is a site for Pet Forums.

They say that a picture is worth a thousand words. While this
may be true if the picture is a schematic of a complicated gizmo
you’re trying to put together, it is hardly the case when it
comes to your ads.

An image should be used to get attention, and it should draw
people in to read the words used in the ad. Words sell - not
pictures. Each word used in the ad should lead the person to the
desired outcome. In the case of a classified ad, the desired
outcome should be to have them request more information. Sales
are seldom made from the first ad someone sees describing your
product, service or opportunity. If you can get someone to ask
for more information, your ad has done the first part of the
job.

Anyone involved in Internet Sales without a web page is simply
spinning their wheels. Many of the web pages however are
disaster areas. People get so creative in their design, they
forget their primary purpose. Once you have gotten someone to
this point, it is now time to close the sale, and this is where
many people “miss the boat”.

Think about it - your ad had to have been effective as it got
them to your web site. They are looking for additional
information. Some people want the presentation in the quickest
possible fashion, while others are willing to spend the time
researching your offer. To be effective you should try to
accommodate both groups.

An effective presentation will provide a synopsis of what you
want to cover. It should also have a “link” where a person can
be sent for in depth information. This is definitely a case
where more is better. But you should not use words simply to
fill space - they should all be carefully crafted to bring the
person to your order page.

Studies have shown that one large web page with internal links
to additional information will rank better with the search
engines. Think of these internal links as bookmarks within your
page, which will quickly advance someone to the desired spot.

An image will make your page more attractive, but don’t include
one unless it has a purpose, and will help close the sale. A
large image that takes a long time to load will many times have
the reverse effect of what is desired. If the visitor simply
“clicks away” from your web page because the image loads slowly,
it is defeating its purpose.

Some guru’s recommend power words like “free” or “earn without
work”, but these terms have been overused. While power words may
still have a place in your “teaser” ads, you should use down to
earth language at your web site. The words must be vibrant and
alive, driving the person toward the desired outcome.

You must learn how to write persuasive words specifically
written for your targeted customer. If your target market is
professionals, write your message geared to them. Remember
however that the vocabulary of many potential customers may be
limited, so don’t use words that will not be understood by the
average person. Avoid the use of terms that will not be known by
your prospects.

Your text should be written in a black, legible font with a
light background, preferably white. While yellow text on a black
background is “cute” you should avoid using fancy fonts or
backgrounds that are difficult to read - people will simply
“click away”.

Remember - every word you use should have one specific purpose,
and that is to lead your prospect to buy you are selling . When
writing sales copy, use words like “you” and “your” - write as
if you are speaking with just one person — one on one.

Finally, be aware that many Internet users are apprehensive
about making a purchase on the Internet. You must put your
potential customers mind at ease by displaying your full name,
company name and contact information. This will put their mind
at ease by building their confidence in you and your product.
While a picture may be worth a thousand words, it is the words
that will sell.

I don’t know about you, but when I first entered the world of internet marketing I thought I could just submit my newly finished website to a few search engines, then sit back as the visitors flocked to my site.

I imagined that people would arrive on my website, as if by magic, purchase goods, and perhaps come back again for more.

A week or so later I came down to earth with a big bump.

I realised that it would take a bit of time and effort to see the results that I was dreaming about!

Since my reality check, I have learned all about the weird and wonderful ways of internet marketing.

In this article I will tell you about my top 5 free ways of increasing website traffic.

All these methods are completely free and if you spend some time on them you will find that they work consistently.

(1)Writing Articles

Writing an article on a subject related to your website and getting that article published has two major benefits:

- People who are interested in your article will read it and often click on the URL in your resource box find out more. This gets you another free targeted visitor. Targeted, because that reader wants to find out more on the subject of your article, which is hopefully related to the subject of your website.

- Every publisher of your article must also publish your “resource box”. Adding a resource box with your URL to all of your articles will increase the number of links leading back to your website, which in turn helps to increase your search engine position

You will find a list of article directories to submit your articles to here.

(2)Forum Networking
There are many discussion forums on the internet, on every topic you could possibly imagine.

Most discussion boards allow posters to attach a “Signature” with their post containing additional information about themselves, such as their name, URL and sometimes even an advertisement.

By visiting a few forums regularly and participating in the discussions, asking and answering questions, you can build up trust with other forum members, whilst at the same time getting free exposure for your website.

Just try to make a useful contribution to the forum - be sure to read the forum rules and don’t spam!

(3)Reciprocal Linking

Reciprocal linking has two main benefits for you.

Firstly, the more links that you exchange, the more chance there is that someone will follow a link from another site and land on your website.

Secondly, your website will be perceived more importantly by search engines.

The more links you have from other sites, the greater your chance of getter ranked more highly by all the search engines.

Here are some Dos and Don’ts to help you get more out of your link exchanges.

- Do link with sites that will be of interest to your visitors.

- Don’t link with pages that have unorganised link directories with hundreds of links on each page. This won’t benefit you with increased traffic or search engine rankings.

- Do link with sites that have a clearly labelled “Link Directory” from their main page. You aren’t likely to get much traffic from a hidden or hard to find link directory.

- Don’t use link farms or FFA pages. You are unlikely to get extra traffic using these methods and the search engines may penalise you.

- Do use link directories to help you find link partners.

- Do stay organised. Use link exchange software, or a spreadsheet to keep track of the link exchanges you have requested and the contact details of the webmasters.

(4) Email Signatures

This is a very simple, but often forgotten way of increasing your website visitors.

Most of us are sending lots of emails a day, but many of us just sign them with just our name, or perhaps nothing at all.

Instead, why not end your emails with a short signature containing your name, a bit about your website along with the URL?

Keep the signature short (4 lines), to the point and avoid hype or SHOUTING.

You may be surprised at the extra visitors you receive through doing this. It’s amazing how curiosity will lead the recipients of your email to click on your link!

(5)Using Traffic Exchanges

Finally, this is one easy way to guarantee instant hits to your website. You can build up credits for free by surfing or building up a downline to surf for you.

The downside of this method is that the visitors you receive from traffic exchanges are not as targeted as the visitors that you will receive via the other methods that I have described.

The reason for this is that people surf traffic exchanges for one reason - to earn as many credits as possible in as short a space of time as possible!

This gives you a challenge - how do you attract the attention of someone who is looking at your web page for 20 seconds or less?

Here are two tips -

- Know your market - spend some time surfing on the exchange that you are advertising on and pay attention to the types of web pages being advertised. Make sure that the pages you advertise are going to interest your target market.

- Use a short, simple attention grabbing page that can be read in a few seconds - there is no point advertising a huge page of text that takes 5 minutes to read. The chances are, your visitor will get bored and click on the “next” button without giving your page a fair chance.

Regularly invest some time in each of these 5 traffic generating methods and you will see your web statistics moving in the upwards direction before you know it.

About the Author

Suzanne Morrison is the webmaster and owner of How to Start an Internet Business. To learn more about how to promote your website for free visit her
Beginner’s Guide to Internet Marketing.

Unfortunately, every year thousands of dieter’s New Year’s
weight loss resolutions are quickly ruined when Cupid’s arrow
strikes in mid-February. All of those delicious and decadent
treats can be hard to resist on Valentine’s Day; especially when
presented by your true love. Take heart; however, because there
are numerous ways you can still enjoy this romantic holiday
without blowing your diet.

One great way to spend a fabulous Valentine’s Day together,
without worrying about the diet damage you might incur, is to
think outside of the box and present gifts that are totally
calorie free. While traditional Valentine gifts typically
involve rich chocolate and other calorie laden delicacies, there
are tons of romantic gifts you can give that that will be just
as appreciated. Consider a bath/spa basket or romantic CD or
DVD. If you’re feeling particularly romantic and creative, grab
a nice piece of stationary and write a romantic love letter.
Other diet friendly ideas include personalized coupons, naming a
star after your beloved and a nice bottle of their favorite
cologne or perfume. And, of course, flowers are always a big
Valentine’s Day hit and do not contain a single calorie.

If you’re concerned that your beloved might unintentionally
sabotage your diet with those hard to resist Valentine treats,
be sure to let him or her know early on that you want to stick
to your diet plans. Make plans now to enjoy an evening together
that doesn’t involve a heavy meal and rich dessert.

There are many ways that you can enjoy a little sweet treat on
this most romantic of holidays, without feeling a bit guilty.
Opt for preparing a strawberry or cherry gelatin mold in the
shape of a heart and decorate with fat-free whipped topping.
Assorted fruits, such as berries, served with a delicious
low-fat dip, also makes a wonderful Valentine’s day dessert.
Chocolate covered strawberries work well with the South Beach
diet and are terribly romantic. You can enjoy eight of these
decadent treats for only 170 calories. For an elegant and
luscious Valentine’s dessert, whip up an low-fat chocolate
mousse by substituting cocoa power and fat-free milk along with
fat-free egg substitute. You can easily shave 300 calories off
this yummy dessert and not feel at all deprived this February
14th.

Along the same lines, remember that a decadent Valentine’s
dinner doesn’t have to be a lethal weapon in disguise. If your
sweetie is following the Atkins diet, he or she will appreciate
your consideration when you serve up a delicious low-carb
Valentine’s dinner such as oysters on the half shell or lobster
tails with garlic butter and a tasty green salad. For South
Beach dieters, consider broiled fish in a light cream sauce or a
grilled steak.

Finally, there’s no better way to start or end your Valentine’s
Day celebration than with a kiss. One chocolate candy kiss
contains only 25 calories, but don’t worry because just one
minute of smooching with your honey burns 26 calories.

It’s been proven time and time again that the majority lottery
or other gambling cash prize winners will be broke within a few
years of winning. What a very depressing statistic.

Many lottery or other gambling systems are created to win when
the player loses. The odds are in the favor of “the house.” Sad
but true.

However, the WeeklyWinning.com lottery system was designed to
win because you, the player, wins. With a member-driven system
that has increasing jackpots, guaranteed winners, unlimited
chances to win and no limits… the odds are stacked in your favor.

With all the work to develop such a player-focused lottery
system, we want to go the extra mile and make sure when you do
win - no matter what the amount - you have a plan that will help
you not return to your same financial situation prior to winning.

I call it the 10/20/70 plan.

The great thing is this plan can be used for your winnings at
WeeklyWinning.com or any money you receive including lotteries,
other cash prizes, tax returns… even your paycheck. It’s a
universal system that’s been used by the wealthiest people to
protect their financial future and now you can use it also.

Practice this system with your “winnings” and then try to
migrate it into your “regular” paycheck. I promise you an
exciting financial future once you do.

Let’s allocate it in the following ways:

1) 10% to Charity

Before you spend a dime, you should take 10% “off the top” and
give it to charity.

Charity is the act of giving back to the community. Contributing
10% is a good amount to strive for. You can certainly decide to
go larger or smaller — it’s your plan.

This act of giving should be taught early in life. But it’s
never too late. Take a tour of a place where people are truly
helpless so you can learn to feel compassion. Once you
understand what some are going through daily, you won’t have any
trouble parting with a dime out of your dollar.

The reason I said you should start practicing with any extra
money you have is because you should practice while the amounts
are small: It’s pretty easy to take a dime out of a dollar. But
it’s considerably harder to give away ten thousand out of one
hundred thousand.

I know you say, “Oh, if I had a hundred thousand I’d have no
trouble giving ten thousand.” I’m not so sure. Ten thousand is a
lot of money. Start practicing with a little so you’ll develop
the habit before the big money comes your way.

2) 20% to Save/Invest

With the next 20% you’re going to create wealth. How? Well,
there are lots of ways to create wealth with this 20%.

Let your imagination roam.

•Evaluate the skills you’ve developed at work or through your
hobbies and consider how you can convert them into a profitable
business. •Learn to buy a product at wholesale and sell it for
retail. Ebay makes it very easy to do this. •You can purchase a
piece of property and improve it. •Hire a financial planner and
invest in stocks (make sure the financial planner is wealthy -
don’t take financial advice from someone more poor than you).
•Speak with your banker and find a tax-free retirement program
and you can accumulate a princely sum over the years through
compounding interest.

Poor people spend their money and save what’s left. Rich people
save their money and spend what’s left.

3) 70% for Lifestyle

When considering how to spend this 70% you should divide it
between necessities and luxuries. Use some of it to catch up
bills, pay off credit accounts, etc. Use it to get ahead.

But, and I stress this wholeheartedly; make sure you use some of
it to splurge. I’m serious. Be practical with some of it first
but then just be totally, completely illogical with some of it.

Do something fun. Do something you’ve wanted to do but didn’t
have the money to do. Buy yourself something you’ve been
depriving yourself from having because it “wasn’t in your
budget.”

There is a psychological reason for this.

Think about it. When you “Win” money your brain starts thinking
“Yeah, I can blow it on…[whatever comes to your mind]!” That’s a
typical reaction.

What if you then give some away to charity, invest some and pay
the bills with the rest and your brain gets no “fun”
satisfaction whatsoever. What do you think it’s going to do?

Right - it’s going to start regretting your decisions to use the
10/20/70 plan and it’s going to want to go back to the 100% plan
where you totally splurge and wind up deeper in debt than before
winning the money.

Do you want to have fun with your money and know that you’re
protecting your financial future or do you want to continue to
fall further behind and deeper in financial ruin?

It’s up to you. But I hope when you win at WeeklyWinning.com, or
wherever, that you choose to use this 10/20/70 plan and truly
stack the odds in your favor for a happy financial future.

WeeklyWinning.com is so simple, so powerful, and so profitable
for the players… it just makes sense. We look forward to making
you a winner.

Vitamins, like minerals, are an essential part of the function and health of the body system. While many vitamins serve individual purposes, the more common way for vitamins to function properly is as cofactors to or in partnership with other vitamins, minerals, nutrients and other substances in the body such as enzymes. Some of the most important processes in the body are the result of Vitamins partnering with each other to achieve certain affects, processes or functions.

Two of the most essential and most powerful vitamin partnerships are the group of eight vitamins that make up the nutritional powerhouse that is collectively known as the Vitamin B complex and the group of three vitamins that are known as the antioxidant vitamins. In addition to these, there are varieties of other combinations of vitamins that serve essential purposes within the body thus preserving health and enhancing function.

The vitamins that make up the Vitamin B complex include Vitamin B1 (Thiamin), Vitamin B2 (Riboflavin), Vitamin B3 (Niacin), Vitamin B5 (Pantothenic Acid), Vitamin B6 (Pyridoxine), Vitamin B9 (Folic Acid or simply Folate), Vitamin B12 (Cobalamin) and Biotin (Vitamin H).

The degree to which the Vitamin B complex affects bodily function and health, as well as the function and health of the mind in terms of cognitive processes and emotional balance and stability is nothing but amazing. The Vitamin B complex is at work in and is essential to every major system of the body and is a part of almost every important function and process.

The group of vitamins that is known as the antioxidant group is made up of Vitamin C, Vitamin E and Vitamin A. Each of these vitamins are powerful agents on their own, serving individual essential purposes in the body. But they are their most powerful and useful when they combine their strengths thus serving as antioxidants. They function to rid the body of the cell and tissue damaging free radicals that have been associated with a variety of degenerative processes and diseases including the effects of the basic aging process and the declining abilities of the mind. Some studies have suggested connections between free radicals and such infirmities as heart disease and Alzheimer’s disease.

Free radicals are destabilized molecules, created when a weakened molecule splits and leaves the free radical without one of the electrons it needs. Weakened molecules can result from the body’s natural metabolic processes as well as from environmental contaminants such as pollution. The free radicals attack other molecules in the effort to take the electron that it is missing. This damages the attacked molecule, making it a free radical too. When enough free radicals emerge in a cell, it can cause cellular damage, which, as more free radicals continue to be produces, can cause tissue damage. Antioxidants bring these free radicals under control by giving them the electron that they need, bringing to an end their aggressive behavior against other molecules. Because of this, antioxidants are sometimes even coined as the Fountain of Youth of the New Age.

Nutritional supplements can ensure that your body has enough of the nutrients it needs to support these important partnerships. Attention to nutrition is one of the most important things you can do for the overall health of mind and body.

Note: This article may be freely reproduced as long as the AUTHOR’S resource box at the bottom of this article is included and and all links must be Active/Linkable with no syntax changes.

Charlene J. Nuble 2005.

For up to date links and information about Vitamins, please go to: http://vitamins.besthealthlink.net/ or for updated links and information on all health related topics, go to: http://www.besthealthlink.net/

After years of flying below the radar in the magazine subscription service arena online, MagMall.com is gaining traction real fast. In December, the subscription retailer relaunched it’s once relatively boring (though clean) site with the express intent of competing more effectively against its rivals. Key to the makeover is allowing customers to manage all their subscriptions online year after year.

The new look came after Magmall.com spent 18 months learning about web design and usability with the help of the 2 founding brothers of FuturenowInc.com. Now, the web site has far less colors than before and the navigation system has been uprooted completely to simplify the entire process of finding magazines and filling out an online order forms

MagMall’s reentry into the highly competitive magazine subscription industry is not only expected to pull in new consumer customers, but provide a lift to its efforts to expand into new markets. Since September, MagMall has created a new division to sell gift certificates to magazine subscriptions in any custom denomination. Plus, it has launched new services just for small and large businesses looking to manage all their magazine and newspaper purchases.

“The new site design is a way to pull in new customers and keep them there longer,” says Jason Ciment, CEO of Magazine Mall Inc. “Plus, with the new online account management system (which is soon to get a name), we are enhancing customer loyalty in ways we never could before.”

Jason Ciment is a graduate of Fordham University (Law) and Yeshiva University (B.S. Accounting) who has forsaken two professional careers (Law and CPA) in favor of entrepreneurship and high stress.

He now runs these 2 companies:
- http://www.MagMall.com / magazine subscription wholesaler
- http://www.mountain-net.com / ecommerce shopping cart solution

England?s stirring & repeatedly gloomy history is without question best exposed in it’s historic structures and nowhere is this more apparent than in those buildings owned by the Royal Family & their events.

For a noteworthy time now the English Monarchy has been distinguished as being important to the achievement of the United Kingdom. They have enthralled overseas sightseers for years and continue to rouse the interest of tourists of all ages. Buckingham Place has been regarded as the London home of the English monarchy from the time when Queen Victoria became inaugurated as queen in eighteen thirty seven. its one of a petite number of working royal palaces enduring in England at the moment.

Buckingham Palace is used primarily as a workplace but can also become an entertainment venue for the fifty-thousand invitees invited to the Palace each year. There are more than 600 quarters, including 19 state quarters, fifty-two royal & guest bedrooms, seventy eight bathrooms, ninety-two offices, but more remarkably an in-house theatre & swimming pool. Buckingham Palace Tours avaliable daily from Enjoy England.

All the way through the spring & summer, day-trippers can tour around the attractive state rooms, which help to shape the heart of the Palace. These impressive digs are improved with numerous of the most finest riches from the Royal set of works, including sculptures by Canova and also paintings by the many famed artists for instance Rembrandt, Rubens and Canaletto.

A wedding is a once-in-a-lifetime occasion for many people, although for an increasing number of persons, it has become a several-in-a-lifetime event. In any case, it is still a very special ceremony that binds not only a man and a woman together; today, gay male couples and gay women couples also observe the ceremony to affirm their lifelong commitment to each other. In such ceremonies, the gay wedding ring takes center stage.

Same-sex marriage is still illegal in the majority of U.S. states and in countries all over the world, so what gay couples opt for is to participate in a “commitment ceremony,” where the exchange of gay wedding rings also takes place. A gay wedding ring most often resembles the traditional gold or platinum wedding band. Of course, the couples are free to have the designs or the metal they wish for their gay wedding ring. Gay-related symbols are often engraved on the rings, and various textures and effects are available as well. Irish and Scottish rings, multicolored rings, woven rings - a wealth of options is available.

Homosexual and lesbian couples who have exchanged or are planning to exchange gay wedding rings in commitment or blessing ceremonies include Rosie and Kelly O’Donnell, and actress Sophie Ward and Rena Brannan. British musician Sir Elton John and David Furbish have also talked about getting married as soon as gays are legally allowed to join together in matrimony in Great Britain.

Jewelry designers such as Udi Behr are recognizing the need of “unconventional” couples to affirm their commitment to one another. Behr created a collection of gay wedding rings and gay engagement rings called “Love and Pride” in support of the gay rights movement. Behr, who is himself straight, is a popular designer among celebrities; famous people who buy his work include Sharon Stone and Britney Spears.

As with heterosexual couples, gay couples see their weddings bands as a tangible symbol of their love and commitment to one another. Notwithstanding governmental indifference to or disapproval of their needs and wishes, gay people will go on standing for what they believe is their right. The gay wedding ring, aside from its romantic connotations, has also become a symbol of the large part of homosexual culture in today’s society.

Sam Serio is an Internet Marketer, musician and a writer on the subject of jewelry and gemstones. For more information on jewelry and gemstones, we cordially invite you to visit www.morninglightjewelry.com to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at www.morninglightjewelry.com.