The steps involved in Search engine optimization SEO
Step 1: Website modification This step includes adding optimized
content to all pages in the website. This is necessary because
targeted keywords have to be added in the right density at the
right places.
Step 2: Add tags
Add or make changes to Meta tags, Title tags, H1 tags, H2 tags
and alt tags for images, after keywords research.
Step 3: Link building A, Inbound links: Make the website
available in about 100 directories and 80 search engines and
trade forums to build up on number of incoming links to the
website. All submissions are done manually including major
search engines like Google, Yahoo and MSN.
B, Reciprocal links ” Create a links page and make link
exchanges with relevant websites.
” Find out all competitor websites with good ranking and analyze
where they have placed their links.
” Then make sure our link is also placed there.
” Gradual build up of relevant and quality reciprocal links
” Regular verification of reciprocal links
Step 4: Maintenance
” Report on improvement in ranking on a regular basis
” Re-optimization and resubmission based on client feedback
” Website statistics monitoring and conversion tracking
Article written by Wendy
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