Latest Activities of Google Raise Speculations about Its Entry into the Mobile Internet Sphere
Google is well known for its strategy of acquiring new ventures that appear to have a promising future in order to expand its significant portfolio. This Mountain-View company from
Google has lately declared its plans to acquire a four-year-old advertising venture, AdMob, which deals in adverts for mobile phones. The Federal Trade Commission has asked for more details from Google regarding this proposed acquisition. Earlier, the FTC had taken around 120 days for giving a green signal to acquisition of an internet advertising company, Double Click, by Google.
Further, Google is contemplating acquisition of Yelp, which reviews various local businesses. Yelp’s activities will integrate well with Google’s greater need for localised mobile phone applications. Yelp will strengthen Google’s hold in local advertising and local recommendations, considering Google has not fared well in this area, especially in the mobile sector. The ever-increasing popularity of recommendation and sites for social networking implies that Google can use Yelp for a head start.
